Awhile ago, my parents were talking with someone about marketing ideas but it wasn’t specifically about my business.  In fact, the guy didn’t even know I had a business.  After they talked for awhile, he made a really interesting comment.  He said it’s a lot easier to advertise and sell just about anything if you have any of the following associated with the product or service.

1. A kid
2. A cute kid
3. A dog
4. A cute dog

When Mom and Dad told me what the guy said, we all had a good laugh.  Then I started thinking about different ads I’ve seen on TV.  Doesn’t it make you want to buy whatever the product is if you see a cute little kid playing with a fluffy puppy in a commercial?  Even as a kid myself, I notice those commercials more and I bet parents, or even adults that aren’t parents, do too.

I haven’t done research on this myself but apparently there is a lot of money spent on kid-related products and pet items.  So I guess the guy’s comment sort of makes sense.  At least it’s something to think about.  Hmmmm? 

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