Awhile ago, my parents were talking with someone about marketing ideas but it wasn’t specifically about my business. In fact, the guy didn’t even know I had a business. After they talked for awhile, he made a really interesting comment. He said it’s a lot easier to advertise and sell just about anything if you have any of the following associated with the product or service.
- A kid
- A cute kid
- A dog
- A cute dog
When Mom and Dad told me what the guy said, we all had a good laugh. Then I started thinking about different ads I’ve seen on TV. Doesn’t it make you want to buy whatever the product is if you see a cute little kid playing with a fluffy puppy in a commercial? Even as a kid myself, I notice those commercials more and I bet parents, or even adults that aren’t parents, do too.
I haven’t done research on this myself but apparently there is a lot of money spent on kid-related products and pet items. So I guess the guy’s comment sort of makes sense. At least it’s something to think about. Hmmmm? 
