Tag-Archive for » golden rule «

November 14th, 2010 | Author: Pencil Bugs

How many times have you left a voice mail, email, or even a text message and haven’t gotten any response or at least not soon enough? It shouldn’t matter if it’s a personal situation or a business one. Everyone deserves to be recognized.

It is especially important in business. A good business person is one that gives great customer service. Not only should your business offer a product or service with great quality but you should also know how to take care of your customers. When people order your product, get  it to them in a timely manner. If you say it will be shipped in 7-14 days, try to ship it out sooner. People will love your great customer service which gives you more business and happy customers. They say some of the best free advertising is word-out-mouth referrals but bad news can travel even faster. One unhappy customer can do a lot of damage.

Quick shipping times aren’t the only thing you should be on top of. When you receive an email, respond to it as soon as possible. My policy is to respond within 1-2 days and unless there is some major catastrophe and I can’t get to a computer, I have always stuck to that timeframe. People don’t want to wait forever for a response. This also applies to comments. If someone takes the time to write a nice comment, you should at least recognize them and send some type of response back, even if it’s just a simple thank you. If they have a question or issue but you don’t have an immediate answer, at least let them know you are looking into it and will get back to them as soon as possible. Then follow up and do what you say.

Remember to always treat people how you would want to be treated even if it is over the Internet. One of the most frequent comments I receive is how quickly I send out my products and people are even more surprised when I respond to their emails usually within the first day. That is a huge compliment and it also shows that they are a little surprised, probably because not every business has good customer service.

If your business is so big that you can’t do everything yourself, then make sure you hire someone just for customer service. Whatever it takes, that should be a high priority.

Golden Rule:
Good customer service=customers
Bad customer service=no customers=no business

You can read more common sense tips in my book, Bitten by the Business Bug: Common Sense Tips for Business and Life from a Teen Entrepreneur. Order your autographed copy directly from my website. Part of all proceeds go to support Rady Children’s Hospital in San Diego, CA.